There are few things more satisfying than running your hand over a rack full of cashmere sweaters, right?
My dad teases my mom and I when we're out shopping, asking why we must touch and comment on every garment's texture within arm's reach.
I mean, it just feels good. And many a Christmas has passed where my mom has received an especially fluffy sweater from yours truly, her partner in petting.
Sure, a company can do its job to create an attractive, pleasurable product for us consumers. But—you guessed it—the store does its own part in tricking us, ensuring that the phrase "you touch it, you buy it" often holds true.
