In other words, I went to Target.
And—again, in other words—I was like a bull in a China shop.
Back in 2009, Target introduced new gigantic, plastic, Playskool-esque shopping carts. Maneuvering the aisles is like passing a car on a one-lane country road in a Hummer.
Of course they're ridiculously cumbersome, but it's all a trick on the Target executives' part—the bigger your cart, the more you can fit in there. You'll look silly hauling around a couple packages of pens and a box of tissues to the checkout counter, after all. Better head to the appliance section and fill it with a microwave or plasma TV.
In this second installment, we'll explore how stores betray our sense of sight, tricking us to buy stuff we really don't want or need.
