#SfN14 Day 3: How to Effectively Communicate Your Science to the Public

This post is part of my series on the 2014 Society for Neuroscience annual meeting. You can read other posts in this series here. I’m also live-tweeting some sessions @GainesOnBrains. Join the conversation at #SfN14.

My positively GORGEOUS new cell scarf from Artologica (Michele Banks)!
Check out her Etsy store for this and other incredible art!

Talk about exhaustion. I didn’t get a chance to write yesterday because I was too busy meeting Internet friends at #sfnbanter. In case anyone was wondering, all the people on Twitter are real!

In sleep research, we have this term called “social jetlag.” It’s aptly named. I’m feelin’ it big time this morning.

Yesterday morning, I attended the professional development workshop called “How to Effectively Communicate Your Science to the Public.” Panelists included science communicator Elaine Snell, AAAS Director of Public Engagement Tiffany Lohwater, author Jane Nevins, and Columbia University professor and NeuWrite host Stuart Firestein.

Here are some tips and tricks that particularly stood out to me:

Why Do We Find it So Hard to Write About Ourselves?

Throes of Creation by Leonid Pasternak. Wikimedia Commons

For many students right now, an overwhelming mountain stands between them and the Most Wonderful Time of the Year. In this case, I’m not talking about Christmas—rather, I’m referring to the end of the Application Season.

Across the country, high school and college students are feverishly applying to institutions of higher education—doling out, on average, nine applications each. In order to afford the inevitable financial burdens to come, many are also toiling over scholarship applications in parallel. With competition for college admission at an all-time high, surely the perfect personal statement will make students stand out among their straight-A counterparts with glowing teacher recommendations.

But students aren't the only ones to bear the burden of seemingly endless applications; after all, the job market is tough too. More often than not, career-seekers find themselves face-to-face with blank computer screens in an attempt to pen one short masterpiece: the dreaded cover letter.

We’re experts on ourselves. So why do we find it so difficult to write about ourselves?

Turning trauma into story: The benefits of journaling

For me personally, June has proven to be a rather disappointing and fruitless month. Just when things began to look brighter, I was involuntarily assigned to be the middle vehicle in a double fender-bender two days ago, and my car now needs almost $1,000-worth of repairs. And as a perfect metaphor for the crappiness of the past month, for whatever reason I was not paid my stipend yesterday for the month of June.

I don't often like to talk about my sour feelings with other people because a.) I'm bad at it, and b.) I have another outlet.

Everyday for the past 12 years (save for a few angsty months in 8th grade), I've been writing in a journal. A good, old-fashioned, hardbound, acid-free journal. Most entries are about the frivolous happenings of the day at school, but as I've gotten older, they've increasingly helped me outline my thoughts and feelings while keeping my head on straight.

Feeling so low, I journaled the night before my car accident, listing ten qualities I liked about myself. Remembering what I wrote as I spent the next day at the body shop and on the phone with the police and insurance companies is, I believe, what kept me from simply bursting into tears and throwing up my hands in defeat.

Writing, as many would probably agree, is therapeutic, and studies in the past two decades have explored the health consequences of secrets, expressive language, and the before-and-after physical and psychological symptoms associated with trauma—an area of research referred to as "writing therapy."

Welcome to "Gaines, on Brains"

Welcome to my new blog!

My name is Jordan, and I'm a 22-year old graduate student beginning the pursuit of my Ph.D. in Neuroscience at Penn State. I'm not entirely certain what I'd like to do with my degree yet. I just know that I want a Ph.D., something I've wanted since 8th grade before I even knew what "neuroscience" really was. That could be me wanting to seriously pursue the scientific endeavor with all of my heart and soul, or me wanting to prefix my name with "Dr." without the daunting responsibility of treating patients.